Are shifting social attitudes changing the world of dentistry?

There was a time when a trip to the dentist meant a standard filling or wisdom tooth extraction.

A dentist’s main role might have been to prevent tooth decay or focus on basic oral maintenance. For a long time, Brits weren’t especially invested in dental aesthetics, and took the view that while their molars were healthy and didn’t hurt, there was nothing else to think about.

Yet times have changed. Private dentistry has transformed in recent years to offer all kinds of other services to reflect evolutions in technology and increased demand for ever more perfect teeth.

Inspired in part by social media influencers and celebrity culture, a survey of UK adults in 2024 found that over 60% aspired to a winning smile, in both social and professional situations. Leading dentist Erika Schoeman says this has driven an appetite, particularly among younger patients, not just for healthy but also whiter and straighter teeth and more balanced smiles.

As a result, dentistry now combines medical and cosmetic services, covering people’s health and lifestyle needs. This has meant a shift in how products are marketed and how clinics are designed, sometimes reimagined to resemble more spas than traditional surgeries.

Cosmetic dentistry has consequently turned into a major draw for patients, and become one of the fastest growing areas in the sector. Research published in the UK Dental Tribune showed that over 40% of adults in the UK have given thought to having cosmetic dental work done.

If you think you need cosmetic dentistry in Chester, call our advanced care team at Art of Dental Care today to set up an appointment.