Privacy Policy

This is the privacy notice of Art of Dental Care trading as a sole trader, in this document, “we”, “our”, or “us” refer to Art of Dental Care. Our registered address is 1 Canal Street, Chester, CH1 4EJ.

You can visit our website without disclosing any personally identifiable information about yourself (although please note that we may use cookies and collect other non-personally identifiable information about your browsing activity – see our cookie policy for detailed information).

If you do submit personal information by completing a web form registration, for example, you can be assured that we will use your personal information only to support your relationship with Art of Dental Care.

We have provided this Privacy Policy Statement to help you understand how we collect, use and protect your information when you visit our website. We wish to help you make informed decisions, so please take a few moments to read the sections below and learn how we may use your personal information.

Introduction

This privacy notice aims to inform you about how we collect and process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information. It tells you about your privacy rights and how the law protects you.

We are committed to protecting your privacy and the confidentiality of your personal information. Our policy is not just an exercise in complying with the UK law, but a continuation of our respect for you and your personal information. We undertake to preserve the confidentiality of all information you provide to us and hope that you reciprocate.

Our policy complies with the Data Protection Act 2018 (Act) accordingly incorporating the EU General Data Protection Regulation (GDPR). The law requires us to tell you about your rights and our obligations to you regarding the processing and control of your personal data. We do this now, by requesting that you read the information provided at http://www.knowyourprivacyrights.org

Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

Personal information collection

We endeavour to collect and use your personal information only with your knowledge and consent and typically when you order and subsequently use products and services, make customer enquiries, register for information or other services, request product information, submit a job application or when you respond to communications from us.

The type of personal information we may collect could include, for example, your name and postal address, telephone number, email address, and other information collected on registration forms.

If you choose to provide us with personal information it will be used in support of the intended purposes stated at the time at which it was collected, and subject to any preferences indicated by you.

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution. We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you. If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed into our website.

Cookies

Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalized experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period, such as one day or until you close your browser. Others last indefinitely.

Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use. When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose. If you choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website. We use cookies in the following ways:

(i) To track how you use our website

(ii) To record whether you have seen specific messages we display on our website

(iii) To keep you signed into our website

(iv) To record your answers to surveys and questionnaires on our site while you complete them

(v) To record the conversation thread during a live chat with our support team

Non-personal identifying information

We may also collect non-personally identifying information about your visit to our website based on your browsing activities. This information may include the pages you browse, and products and services viewed or ordered for example. This helps us to better manage and develop our site, to provide you with a more enjoyable, customized service and experience in the future, and to help us develop and deliver better products and services tailored to your individual interests and needs. From time to time, if you consented accordingly, we may also store and use your information to contact you for market research and marketing purposes. We may contact you by email, phone or mail.

How will we use your information?

We may use your information for several purposes which includes:

(i) Processing your orders and managing and administering your account

(ii) Delivering any services, products or information requested by you

(iii) Responding to complaints or account enquiries

(iv) Administering debt recoveries.

We may also undertake market and product analysis based on your use of our services and products and contact you with information about new developments, products, services and special offers by post, telephone and automated means such as email and the internet (subject to any preferences expressed by you). If you have consented to receive details of products, services and events you can contact us at any time to have your details removed from lists used by us for any or all of those purposes, to update your information or to otherwise tell us how you would like to receive information about our and/or third party products and services – the choice is yours.

To update your marketing preferences please email info@www.artofdentalcare.co.uk and quote your email address in the body of the email and tell us what you want us to do (i.e. ‘opt-out Email’ or if you have previously objected to receiving information by post for example, but would now like to change your mind and receive information then just say, ‘opt-in post’ in the subject header of your email).

When will we disclose your information to others?

We may only disclose information about you and contact details

(i) Within our own organization for the purposes and subject always to the terms of this Privacy Policy Statement

(ii) In the event that we undergo re-organization or are sold to a third party, in which case you agree that any personal information we hold about you may be transferred to that re-organized entity or third party for the purposes and subject to the terms of this Privacy Policy Statement

Please note that Art of Dental Care does not sell or pass your personal information to third parties (other than as set out in the paragraph above) unless you have given us permission or unless it is strictly necessary to deliver the products and services ordered or used by you and you are notified beforehand.

Art of Dental Care may also be obliged to disclose your personal information to meet any legal or regulatory requirements (for example to comply with a court order) or obligations in accordance with applicable law.

Social media, blogs, reviews

Any social media posts or comments you send to us (on the Art of Dental Care Facebook/ Instagram page, for instance) will be shared under the terms of the relevant social media platform (e.g. Facebook / Instagram) on which they are written and could be made public.

Other people, not us, control these platforms. We are not responsible for this kind of sharing. We recommend you should review the terms and conditions and privacy policies of the social media platforms you use. That way, you will understand how they will use your information, what information relating to you they will place in the public domain, and how you can stop them from doing so if you are unhappy about it.

Any blog, review or other posts or comments you make about us, our products and services on any of our blogs, reviews or user community services will be shared with all other members of that service and the public at large. Any comments you make on these services and on social media in general must not be offensive, insulting or defamatory. You are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.

How long do we keep your information for?

To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we need it for the purposes, we acquired it for in the first place.

In most cases, this means we will keep your information for as long as you continue to use our services, and for a reasonable period of time afterwards if you stop doing so, to see if we can persuade you to come back to us. After that we will delete it other than where we lawfully can keep any data for audit or legal reasons. Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

(i) To provide you with the services you have requested;

(ii) To comply with other law, including for the period demanded by our tax authorities;

(iii) To support a claim or defence in court.

Access to your information

You can write to us at any time to obtain details of the personal information we may hold about you. Please write to: info@www.artofdentalcare.co.uk Please quote your name and address together with your email address (if relevant). We would be grateful if could also provide brief details of what information you want a copy of (this helps us to more readily locate your data). We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Information security

Art of Dental Care recognizes that its customers are increasingly concerned about how companies protect personal information from misuse and abuse and about privacy in general. Art of Dental Care is constantly reviewing and enhancing its technical, physical and managerial procedures and rules to protect your personal data from unauthorized access, accidental loss and/or destruction. Please be aware that communications over the Internet, such as emails/webmail’s, are not secure unless they have been encrypted. Your communications may route through several countries before being delivered – this is the nature of the World Wide Web/Internet. Art of Dental Care cannot accept responsibility for any unauthorized access or loss of personal information that is beyond our control. We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

Privacy support

Art of Dental Care reserves the right to amend or modify this Privacy Policy Statement at any time and in response to changes in applicable data protection and privacy legislation.

If we decide to change our Privacy Policy, we will post the changes on our website, so you know what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will tell you. You will have a choice as to whether we are able to use your information in this different manner. Our privacy policy has been compiled to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.

However, ultimately it is your choice as to whether you wish to use our website. If you have any enquiry about Art of Dental Care privacy policy or practices, please write to: Data Protection Officer, Divya K Reddy at Art of Dental Care, 1 Canal Street, Chester, CH1 4EJ or alternatively send an email to: info@www.artofdentalcare.co.uk

If you have any question regarding our privacy policy, please do not hesitate to contact us at the above address.

We are here to assist you and address any concerns you may have.